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2012 Design Annual
CATEGORY:
 :: GO! Pet Food packaging system
GO! Pet Food packaging system
Featured in:
2012 Design Annual
"GO! is a nutrient-rich and energy-packed food. It is a true fitness food for everyday pets, and the packaging brings this to life with action shots of real pets who eat GO! recipes and heart-warming testimonials of health and revitalization. The package brings an active lifestyle sensibility to the pet specialty store shelf with metallic foil, strong formula identification, iconography and specific callouts for the recipes' ingredients and benefits."
Matthew Clark, designer
Matthew Clark/Roy White, creative directors
Matthew Clark/
Pete Pallet
/
Jaimie Turkington
, writers
David Ellingsen
, photographer
Liz Wurzinger, illustrator
Subplot Design Inc., design firm
Petcurean Pet Nutrition
, client

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