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2012 Design Annual
 :: Sunny Side Egg branding
Sunny Side Egg branding
Featured in:
2012 Design Annual
"In the last few years, salmonella scares have increasingly made the news. Since Abbotsford Farms believes that sunny-side-up eggs and cookie dough are too delicious to give up they created a safe and worry-free egg pasteurized option for consumers. Working with The New Normal we embraced the egg by giving it a unique, consumer-friendly personality that stood out from the rest of competitors in the market."
Scott Thares, designer/illustrator
Richard Boynton/Scott Thares, creative directors
Julie Kucinski
, The New Normal, writer
Wink, design firm
Abbotsford Farm
, client

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