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2012 Advertising Annual
 :: Volkswagen
Featured in:
2012 Advertising Annual
"A year after creating The Force, one of the most popular Superbowl commercials of all time, all eyes were on Volkswagen. So an unprecedented, 360° two-week media blitz campaign was created that began with the The Bark Side (a teaser commercial for a Superbowl commercial), included a Superbowl party invite-generator, a behind-the-scenes film and even a digital Bark Translator. This all then culminated with the big game day spot: "The Dog Strikes Back."
Runak Chavoshi
Kate O'Connor
/Mark Peters, art directors
Brian Friedrich/
Donna Ko
/Julia Regan, writers
Jerome Austria/Matt Ian/Michael Kadin, group creative directors
Mark Hunter, chief creative officer
Union Editorial, editorial company
Jeff Elmassian, music composer
Endless Noise, music company
Lance Accord
/Keith Schofield, directors
Michi Tsunoda
, interactive producer
Emma Johnson
, integrated producer
Jim Haight, broadcast producer
Victoria Guenier, executive broadcast producer
Jackie Kelman-Bisbee
/Mary Ann Marino/Michael Raimondi/Michael Sagol/
Jasper Thonlinson
, executive producers
Vic Palumbo, executive director of production
Caviar/Park Pictures/
Reality Digital
, production companies
Deutsch LA, ad agency
Volkswagen of America, client

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