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2012 Advertising Annual
 :: Dockers
Featured in:
2012 Advertising Annual
"Six-hundred single whiskey tubes, containing the 1-year finish, were shipped to un-expecting Dockers online customers in an effort to get the product into the hands of our consumers in a unique way. In addition, to generate buzz and excitement in the fashion space, the three finishes were packaged in individual tubes, placed in the whiskey crates and sent to key fashion bloggers to further drive the conversation."
Eric Deichl
, art director
Craig Erickson, writer
Julie Scelzo, creative director
DraftFCB San Francisco
, ad agency
Dockers, client

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