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2012 Advertising Annual
 :: MINI Canada
MINI Canada
Featured in:
2012 Advertising Annual
"On Halloween day, MINI took to the streets and outfitted various parked cars in a one-size-fits-all MINI Cooper costume, bearing the line, 'Even your car is dressing up as something hot. Happy Halloween.' For the first time, passersby could bear witness to what all non-MINI cars really wish they could be."
Craig Ferguson
, art director
Tal Wagman
, writer
Lance Martin, executive creative director
Alex Chung
, illustrator
TAXI 2, ad agency
MINI Canada, client

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