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2012 Advertising Annual
CATEGORY:
 :: Little Trees
Little Trees
Featured in:
2012 Advertising Annual
"Forest" :35
(Open on an average looking guy with a blindfold on, surrounded by two white-coat-clad men. One has a clipboard. They stand in the midst of a forest)
SFX: The sounds of nature buzz in the background.
White coat guy 1: Take a deep sniff and tell me where you are?
Blindfolded guy: No idea. Sorry.
White coat guy 1: You're free to move around.
(Blindfolded guy stumbles upon a tree and hugs it)
Blindfolded guy: (Dumbfounded) Ah. Umm. Like it's not really clear. Like I don't know.
(White coat guy 2 dangles a "Forest" Little Tree Air Freshener in front of the blindfolded guy's face. He takes one sniff)
White coat guy 1: And, now…
Blindfolded guy: It's a forest!
White coat guy 1: Yes…
Blindfolded guy: I'm in a forest, right? Ah, it's so simple! Of course.
VO: There you have it. Little Tree Air Fresheners. More real than the real thing.
Super: Little Trees Air Fresheners. Smells more real than the real thing.

"Ocean" :31
(Open on an average looking woman with a blindfold on, surrounded by two white-coat-clad men. One has a clipboard. They stand, knee-deep in an ocean)
SFX: Sounds of seagulls and waves.
White coat guy 1: OK, Janet.
Janet: Yes.
White coat guy 1: Please take a deep sniff and tell me where you are?
(Janet takes a deep sniff)
Janet: No idea.
SFX: Horn of large boat goes off. Seagulls call.
White coat guy 1: You can feel around if that helps.
Janet: OK..
(Janet puts her arms out to feel her surroundings)
Janet: Look, I'd just be guessing. Really, I have no idea where I am.
(White coat guy 1 signals to white coat guy 2, who then dangles an "Ocean" Little Tree Air Freshener in front of her face)
White coat guy 1: And, another sniff, please.
(Janet takes another deep sniff)
Janet: Oh. I'm at the ocean. (Touching her blindfold) Can I take this off?
White coat guy 1: (Scribbling in his notes) Sure.
(Janet looks around with her blindfold off and wades her hands through the water. Camera pulls back to see a wide view of the surroundings.
Anncr. (VO): There you have it. Little Tree Air Fresheners. More real than the real thing.
Super: Little Trees Air Fresheners. Smells more real than the real thing.

“New Car” :38
(Open on a car dealership. A white-coat guy climbs through the trunk to get to the back seat. In front a second white-coat guy with a clipboard sits next to an average looking guy, blindfolded, at the wheel)
SFX: Car dealership hum in the background.
White coat guy 1: OK, John. Take a deep sniff and tell me where you are?
John: (dumbfounded) I have no idea.
White coat guy 1: It’s OK to feel around.
(John feels up the steering wheel)
John: Oh, OK. This kinda rings a bell. But nothing.
(White coat guy 2 dangles a “New Car” Little Tree Air Freshener in front of John’s face)
White coat guy 1: And, now…
(John takes a deep sniff)
John: I’m in a new car. (Ecstatic) We’re sitting in a new car, right? (Laughs) Weird.
Anncr. (VO): There you have it. Little Tree Air Fresheners. More real than the real thing.
Super: Little Trees Air Fresheners. Smells more real than the real thing.
Daniel Del Toro
, art director
Adriana Leite
, writer
Christina Yu, creative director
John Houtman, director of photography
Mick Griffin
/Chris Parkins, editors
Rooster Post Production, editorial company
Grayson Matthews, music company
Mark Gilbert, director
Tom Evelyn, producer
James Davis/
Lexy Kavluk
, executive producers
Untitled Films, production company
Red Urban Canada, ad agency
Little Trees
, client

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