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2012 Advertising Annual
CATEGORY:
 :: Diageo
Diageo
Featured in:
2012 Advertising Annual
"Guinness was looking for a way to 'own' St. Patrick's Day without having to pay the hefty outdoor billboard price tag. We noticed the majority of office windows downtown have white blinds. By adjusting them to a certain height and simply adding a clear decal of the infamous logo, we could create a visual illusion of a pint of Guinness during the daytime light. These 'Window Pints' could live anywhere and everywhere in the downtown core."
Todd Lawson
, art director
James Ansley, writer
Patrick Scissons, chief creative officer
Richard Dao
, typographer
Vikki Kuzmich
, producer
Grey Canada, ad agency
Diageo, client

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