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2012 Advertising Annual
CATEGORY:
 :: FedEx
FedEx
Featured in:
2012 Advertising Annual
"Test Shipment" :30
(Open at a FedEx office. A customer is talking to a FedEx office team member)
Guy: I heard FedEx can ship my clubs when I go on golf trips?
FXO Team Member: Right to your hotel.
Guy: Great. Let's do a test shipment first with some stuff that's a little less precious than my clubs.
FXO Team Member: That's not necessary, but…
(The guy reaches down and puts a wedding dress on the counter.
Guy: My fiancee's wedding dress.
(He reaches down and pulls up an odd looking machine)
Guy: My prototype for cold fusion.
(He unfolds an old map)
Guy: And this map to the fountain of youth my friend Ponce gave me.
(Just then a child walks up to the counter, speaking in an adult voice with a Ponce De Leon accent)
Little Ponce: I'm gonna need that back, beautiful.
VO/SUPER: We understand. Nothing's more important than your clubs.
Anncr. (VO): Let FedEx Office pack and ship your clubs, luggage and more.
Super: FedExCup
Super: fedexcup.com/ship

"Shrink Ray" :30
(Open on an interior office building. An employee walks by his boss's office, just as the boss uses a huge shrink ray to shrink his golf clubs to pocket size. There's a big flash and tech-y noises. The employee runs into the office)
Employee: What are you doing?!
Boss: Well, I'm going on vacation and it's a pain hauling golf clubs through the airport, so I shrunk 'em.
(He throws them in the pocket of his khakis)
Employee: Just use FedEx, they'll ship them right to your hotel.
Boss: (Cocky) Ben, I think you've mistaken me for a guy without a shrink ray.
Employee: How do you reverse it?
Boss: I haven't thought of that yet.
(Cut to a 4-inch intern walking into the office, struggling to drag a full-size FedEx package into the room)
Intern: (High-pitched, exhausted) What?
VO/Super: We understand. Nothing's more important than your clubs.
Anncr. (VO): Let FedEx Office pack and ship your clubs, luggage and more.
Super: FedExCup
Super: fedexcup.com/ship

“Baby Monitor” :30
(Open on a couple sleeping. The man sits up in bed)
Man: You hear something?
Woman: No.
(A baby monitor shows his golf clubs)
Man: No they’re fine.
(He lays back down, but can’t get to sleep)
Man: I’m gonna check on them anyway.
VO/Super: Nothing’s more important than your clubs.
Anncr. (VO): Let FedEx Office pack and ship your clubs.
Super: FedExCup
Gianfranco Arena/Justin Bilicki/Jake Blumenau, art directors
Mike Condrick
/Colin Ilsley/Peter Kain, writers
Gianfranco Arena/Peter Kain, creative directors
Greg Hahn/Mike Smith, executive creative directors
David Lubars, chief creative officer
Harold Einstein/Kenny Herzog, directors
Kimberly Clarke, agency producer
Anthony Curti/Elise Greiche-Pavone, executive agency producers
O Positive/Station Film, production companies
BBDO New York, ad agency
FedEx, client

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