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2012 Advertising Annual
CATEGORY:
 :: Chrysler Group LLC
Chrysler Group LLC
Featured in:
2012 Advertising Annual
“Halftime America” 2:00
(Open on Clint Eastwood walking from a stadium)
SFX: Music in the background.
Eastwood: It’s halftime. Both teams are in their locker room discussing how they can win this game in the second half. It’s halftime for America, too. People are out of work and they’re hurting. And, they’re all wondering what they’re going to do to make a comeback. The people of Detroit know a little abut this. They almost lost everything. But, we all pulled together. Now the Motor City is fighting again. I’ve seen a lot of tough eras, a lot of downturns in my life… and times when we didn’t understand each other. It seems that we’ve lost our heart at times. And, the fog of division, discord and blame made it hard to see what lies ahead. But, after those trials, we all rallied round what was right, and acted as one. Because that’s what we do. We find a way through tough times, and if we can’t find a way then we’ll make one. All that matters now, is what’s ahead. How do we come from behind? How do we come together? And, how do we win? Detroit is showing us it can be done. And what’s true about them, is true about all of us. This country can’t be knocked out with one punch. We get right back up again. And, when we do, the world will hear the roar of our engines.Yeah. It’s halftime, America. And, our second half’s about to begin.
Super: Imported from Detroit. Logos, Legal
Jimm Lasser
, art director
Matthew Dickmen
/
Smith Henderson
/Kevin Jones, writers
Aaron Allen/
Joe Staples
/Michael Tabtabai, creative directors
Mark Fitzloff/Susan Hoffman, executive creative directors
Dan Wieden, chief creative officer
Eric Treml, director of photography
Method Studios, computer generated imagery
Tommy Harden
, editor
Joint Editorial, editorial company
Alison Ables
, music
Revolver Studios
, sound design
David Gordon Green, director
Bob Wendt
, producer
Corey Bartha, executive broadcast producer
Ben Grylewicz, executive agency producer
Chelsea Pictures, production company
Wieden+Kennedy Portland, ad agency
Chrysler Group LLC
, client

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