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2013 Typography Annual
CATEGORY:
 :: Lake Tahoe Visitors Authority
Lake Tahoe Visitors Authority
Featured in:
2013 Typography Annual
"A new marketing strategy embraces the truth that Lake Tahoe's south side is for the up-all-day-and-night visitor. To signify this new image, we recommended an unambiguous, yet breezy, new name—Tahoe South—and a custom, type-based identity. The hand-carved logotype alludes to signage from Sierra lodges of yore, while remaining resolutely modern. Likewise, evocative background colors—redwood reds, pine-bark browns, evergreen greens—are regionally and historically rooted, but fun."
Underware, typographer
Michael Lemme, creative director
Duncan/Channon, ad agency
Lake Tahoe Visitors Authority, client

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