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2013 Typography Annual
 :: Synesthetic Calculator
Synesthetic Calculator
Featured in:
2013 Typography Annual
"An attempt to illustrate the personification of numbers and their associations with gender, color, shape and sound. Each animation was generated by randomly moving light sources and typographic counter-shapes. This technical approach moved away from the conventional aesthetics of animation software to retain a sense of craftsmanship and randomness in the creative process. The result is a distorted reality suggesting the sensorial dizziness of synesthetic perception." Ink on transparent films, 85mm lens.
David Genco
, art director/designer/client

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