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2013 Typography Annual
 :: Symantec Norton
Symantec Norton
Featured in:
2013 Typography Annual
"To bring added depth to the Norton campaign, the pixel-based design communicates the digital nature of our 'stuff,' comprised of millions of bytes/pixels, all of which is worthy of premium protection. The custom font mixes traditional square pixels with rounded pixels and incorporates eye-catching color. When combined with the trademark Norton yellow, this font makes the Norton brand feel contemporary and modern and acts as a powerful differentiator from the competition. In the first six months of the campaign, we ran over 90 unique print executions in over 20 major publications. Each headline was written to reflect the editorial direction and target of the particular magazine."
Siggi Eggertsson
, Big Active, typographer
Rainer Schmidt/
Jyn Yi
, art directors
Tohru Oyasu/
Michael Williams
, writers
Tohru Oyasu/Rainer Schmidt, creative directors
Dave Loew/Jon Wyville, executive creative directors
Susan Credle, chief creative officer
Jason Fuerst
, print producer
Topher Cochrane, production manager
Leo Burnett Chicago, ad agency
Symantec Norton, client

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