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2013 Typography Annual
 :: NewPage Corporation Sterling Premium
NewPage Corporation Sterling Premium
Featured in:
2013 Typography Annual
"As part of a new product launch campaign for NewPage's Sterling Premium, we created a poster for the 2012 HOW Design Conference. Our approach focused on craftsmanship, the relationship between design and paper. We collaborated with letterer Jackson Cavanaugh to create a beautiful and timeless message challenging the way designers and the industry think about paper as a communication tool." 24 x 35, 4-color, plus gloss and dull varnishes.
Jackson Cavanaugh, letterer
Chris Froeter, designer
Froeter Design
, design firm
NewPage Corporation
, client

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