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2013 Design Annual
CATEGORY:
 :: Voice Your View
Voice Your View
Featured in:
2013 Design Annual
“The Guardian is known for showing every side of the argument. So to spread its reach in the United States, we decided to take on controversial issues and let people vote on them using Instagram. The two-sided OOH posters contain both pro and con images, along with headlines. By simply taking a picture of the side of the argument they agree with, people can stake their stance.” 60 × 46, 4-color, digital.
Devon Hong
, art director
Caprice Yu, creative director
John Patroulis, chief creative officer
Matt Clark, writer
Noma Bar
, illustrator
Deb Archambault, producer
BBH New York, ad agency
Guardian
, client

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