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2013 Design Annual
 :: Pinnacle Foods
Pinnacle Foods
Featured in:
2013 Design Annual
“For their new headquarters, Pinnacle Foods, makers of iconic food brands such as Duncan Hines and Vlasic, selected an industrial building with high ceilings and oversized skylights. The Gensler team created a modern environment that sparks ideation, expresses the company's brands and showcases the R&D process. The environmental graphics program uses brand assets, bold color, food-related graphic elements and feedback from real consumers to create a vibrant workplace environment.”
Noelle Via
, designer
Andrea Plenter Malzone Velez
, graphic designer
Beth Novitsky (branding)
Keith Rosen (interiors)
, design directors
Judite Goncalves
Dahmahlee Lawrence
, design team
David Midthassel (interiors)
Mieko Oda (branding)
, project managers
Steven Bitterman
, project director
Erin Mahoney
Michael McNamara
William Moten (technical director)
, architects
Gensler, design firm
John Kroeger
, Pinnacle Foods Group/
Elizabeth Rowland
, Pinnacle Foods Group, clients

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