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2013 Advertising Annual
CATEGORY:
 :: BMW North America
BMW North America
Featured in:
2013 Advertising Annual
"The upcoming BMW i vehicles look futuristic, but amazingly, they'll be seen on the road by late 2013. So to build awareness and create anticipation, we invented and built a digital BMW i Window into the Near Future. This installation turned a street-level window into a digital reflection of New York City traffic and transformed passing cars into BMW i3 and i8 vehicles. This effect gave passersby an exhilarating glimpse into the near future."
Olena Shmahalo, art director
Kevin Keehn/Cesar Rubin, associate creative directors
Marc Hartzman, group creative director
Michael Craven/DJ Pierce, executive creative directors
Ed Brojerdi/Izzy DeBellis, chief creative officers
Kevin Osgood, director of photography
Diego Rioja, interactive designer
Jed McClure, interaction director
Chris Gsell/Matt Powell/Matt Richard/Vikram Tank, interactive technical directors
Mike Dory, technology director
John McClafferty, retoucher
Virginia Kornfeld/Mara Milicevic, integrated production directors
Dennis Hanley/Deirdre McMurray, executive producers
Nick Meyer, executive agency producer
Fresh Air Flicks, production service company
The Armoury, production company
Jake Lee-High, interactive developer
Spies & Assassins, digital agency
Kirshenbaum Bond Senecal + Partners, ad agency
BMW North America/Joan Bowen, clients

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