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2013 Advertising Annual
CATEGORY:
 :: Water is Life
Water is Life
Featured in:
2013 Advertising Annual
"Hashtag Killer Anthem" :30
"The Hashtag Killer campaign set out to eradicate the ironic FirstWorldProblems meme, in which people tweet about life burdens such as forgetting their maid's last name, in order to raise awareness about serious issues in the developing world. For the commercial, we gathered various 'first world problem' tweets and approached people in Haiti to recite them. Donations from the campaign were able to provide over one million days worth of clean water to those in need."
Sam Shepherd, art director
Frank Cartagena, writer
Menno Kluin, executive creative director
Matt Eastwood, chief creative officer
Juan Carlos Pagan, designer
Zeynep Aydogmus/Gina Lin, motion graphic designers
Alec Helm/Melanie Meditz, editors
Alec Helm, director
Lindsey Hutter, producer
Ed Zazzera, executive agency producer
DDB New York, ad agency
WaterIsLife, client

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