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2013 Advertising Annual
CATEGORY:
 :: Pfaff Automotive Partners
Pfaff Automotive Partners
Featured in:
2013 Advertising Annual
"Pfaff Auto of Toronto, the largest Porsche dealership in Canada, needed to present its cars as an exciting option to those with the means to make their dream car a reality. Our solution applied a truly innovative and more personal approach to direct mail. With a camera, laptop, printer and a Porsche 911 Carrera S, we targeted the driveways of houses in upscale neighborhoods. We parked the car in each driveway and took a photo to create a one-of-a-kind postcard, right on the spot. The postcard drove traffic to MakeThatPorscheMine.com, where the recipients could arrange a personal test drive. With a response rate of 32 percent, the campaign helped make a dream car more real than ever."
JP Gravina
, art director
Simon Craig
, writer
Pete Breton/Dave Douglass, creative directors
Sandee Dela Cruz
, technology director
Beth MacKinnon, agency producer
Lowe Roche, ad agency
Pfaff Automotive
, client

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