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2013 Advertising Annual
 :: Grey Poupon
Grey Poupon
Featured in:
2013 Advertising Annual
"The Chase" 2:00
"After sixteen years without advertising, Grey Poupon's sales were on the decline. It was time for the brand to make a comeback and redefine itself for the twenty-first century. Building off of the brand's famously refined image, Grey Poupon launched a new tagline and mission to 'Spread good taste,' and released lost footage from the iconic TV spot from the 1980s. A trailer for the online film debuted during the classiest night of the year, the 2013 Academy Awards, and Grey Poupon built a robust social and immersive digital experience to drive traffic to the film online."
Tushar Date, art director
Jamie Toal, writer
Mike Kohlbecker/Alexandra Sann, associate creative directors
Robin Fitzgerald/Cameron Harris, creative directors
Jason Gaboriau, executive creative director
Rob Reilly, chief creative officer
Jay Nelson, editor
Cut+Run, editorial company
JSM Music, Inc.
, music company
Machine Head
, sound design
Lime Studios, audio mixer
Bryan Buckley, director
Aymi Beltramo, executive agency producer
Chad Hopenwasser, executive director of production
Hungry Man, production company
The Mill, visual effects company
CP+B, ad agency
Grey Poupon, client

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