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2013 Advertising Annual
CATEGORY:
 :: john st.
john st.
Featured in:
2013 Advertising Annual
"In 2012, we released a video titled 'BUYRAL' about a professional clicking service you pay to make your videos go viral. The self-promotion poked fun at how far clients and agencies will go to get views. Within days, it had gone viral itself. In under a week, it had been viewed over half a million times, reached number seven on the Global Ads chart and been covered by international media, including the Los Angeles Times, Huffington Post, Mashable, Gizmodo, Guy Kawasaki, BuzzFeed and Al Jazeera Europe. We also received more than 20,000 site visits and 500 e-mails. And we didn't pay for a single click."
Kyle Lamb, art director
Kurt Mills, writer
Kyle Lamb/Kurt Mills, associate creative directors
Stephen Jurisic/Angus Tucker, executive creative directors
Maya Bankovic
/
Mikhail Petrenko
, directors of photography
Chris Murphy, editor
Relish, editorial company
Vapor Music, music company
Will Beauchamp/Jamie Cussen, directors
Yim Hung Kung, production designer
Dale Giffen, agency producer
Aircastle Films, production company
TOPIX, post-production company
john st., ad agency/client

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