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2013 Advertising Annual
 :: AT&T
Featured in:
2013 Advertising Annual
"AT&T was a major sponsor of the 2012 Summer Olympic Games, and to prove its position as a leader in communication and technology, we decided to leverage the sponsorship and push the boundaries of traditional broadcast production. The Olympic Games are fast-moving and unpredictable. Commercials made months in advance are unable to keep pace with the ever-changing storylines. To solve this, we built and aired 'live' commercials incorporating real footage from each day's biggest event—all within 24 hours."
Danny Adrain
, art director
Mark Anderson
, writer
Greg Hahn, executive creative director
David Lubars, chief creative officer
Ellen Kuras, director of photography/director
Will Hasell
, Arcade Edit/Geoff Hounsell, Arcade Edit, editors
Arcade Edit, editorial company
Donny Dykowsky
, music
The Ski Team
, music company
Melissa Chester, agency music producer
Diane Hill, executive agency producer
Park Pictures, production company
Absolute Post, visual effects company
BBDO New York, ad agency
AT&T, client

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