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2013 Advertising Annual
 :: Mars Chocolate North America, Snickers
Mars Chocolate North America, Snickers
Featured in:
2013 Advertising Annual
"In the United States, where children celebrate Halloween night by dressing up in costume, the Headless Horseman, a scary character who carries his severed head under his arm and rides a black horse, is a common sight. In this Halloween adaptation of our You're Not You When You're Hungry campaign, we meet a Headless Horseman who, confused due to hunger, has become the not-so-scary Horseless Headsman. The commercial demonstrates how Snickers can satisfy his hunger and return him to being his true, terrifying self."
Jason Stefanik, art director
Alex Taylor, writer
Gianfranco Arena/Murray Butler, Framestore/Peter Kain, creative directors
David Lubars, chief creative officer
Jason Macdonald, Number Six Edit, editor
Number Six Edit, editorial company
Craig Gillespie, director
Kathy Siegel
, visual effects supervisor
James Razzall, Framestore, executive producer
Amy Wertheimer, executive agency producer
Graham Dunglinson
, visual effects producer
MJZ, production company
Framestore, visual effects company
BBDO New York, ad agency
Mars Chocolate North America, Snickers, client

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