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2013 Advertising Annual
CATEGORY:
 :: Merrell Footwear
Merrell Footwear
Featured in:
2013 Advertising Annual
"Feel Your World" 1:45
"Feel Your World highlights the tactile sensation provided by Merrell's minimalist footwear during outdoor exercise. A split-screen format contrasts the vibrant nature of running outdoors against the monotony of being inside on a treadmill. The left screen shows a variety of natural surfaces and scenes while the right shows their manufactured counterparts. The video ends with the phrase 'out you go' to urge those with an outside mentality to be true to themselves."
Tony Frusciante, art director
Jim Hagar, writer/creative director
Lance Jensen, chief creative officer
Sasha Hartman
, program manager
Bruce Gibbs
, music/director
Thomas O’Connell
, planner
Hill Holliday, ad agency
Merrell Shoes
, client

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