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2013 Advertising Annual
CATEGORY:
 :: Schusev State Museum of Architecture
Schusev State Museum of Architecture
Featured in:
2013 Advertising Annual
“Discover the Full Story is an advertising campaign encouraging Muscovites to visit the Schusev State Museum of Architecture. The posters imagine what three iconic Moscow buildings might look like if their above-ground structures represented only a tenth of their total volume. Using three key historic buildings that are symbols of the city— Saint Basil's Cathedral, Bolshoi Theatre and the Lomonosov Moscow State University—the images demonstrate that behind the known façade of each building hides a story and the knowledge of it is just the tip of the iceberg."
Yuri Polonski
, art director
Anton Demakov
/
Irina Gorshkova
, writers
Stuart Robinson
, creative director
Mark Ignatiev
/
Vitaly Mashinsky
, designers
Sergey Sidorov
/
Anastasia Vedernikova
, typographers
Ekaterina Pastukh
, art buyer
Yana Brekotkina
, project manager
Elena Khichtchenko
/
Kristina Vorobieva
, project directors
Carioca Studio
, production company
Saatchi & Saatchi Russia
, ad agency
Schusev State Museum of Architecture
, client

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