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2013 Advertising Annual
 :: FedEx
Featured in:
2013 Advertising Annual
"This campaign uses FedEx's trademark humor to promote golf-club shipping."

"Band" :30
"The manager of the 'world's most dangerous band' is livid that they've been photographed schlepping golf clubs through the airport."

"Check In" :30
"A boss who has shipped his clubs to his hotel room inadvertently makes his underlings think they're in trouble for bringing their clubs."

"Arnold Palmer" :30
"A golfer shipping his clubs 'like a pro' has delusions that he actually is a pro."
Gianfranco Arena/Justin Bilicki, art directors
Peter Kain/Alex Taylor, writers
Gianfranco Arena/Peter Kain, creative directors
Greg Hahn/Mike Smith, executive creative directors
David Lubars, chief creative officer
Larry Fong/Mott Hupfel, directors of photography
Mackenzie Cutler/Rock Paper Scissors, editorial companies
Jim Jenkins, director
Elise Pavone/Amy Wertheimer, executive agency producers
O Positive, production company
BBDO New York, ad agency
FedEx, client

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