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2014 Typography Annual
 :: Museum of Modern Art EXPO 1
Museum of Modern Art EXPO 1
Featured in:
2014 Typography Annual
“EXPO 1: New York was a summer festival of exhibitions, a school, a colony, a cinema and more. The challenge was to create an identity that reflected the MoMA brand, but also conveyed the festival’s underlying tone of ‘dark optimism,’ and the urban grittiness of New York City. Using ‘X1’ allowed for a possible system for future EXPO events. The mark is based on MoMA Gothic, the MoMA proprietary typeface.”
Tony Lee, designer
Hsien-Yin Ingrid Chou, art director
Hsien-Yin Ingrid Chou/Julia Hoffmann, co-creative directors
Jocelyn Meinhardt
, editor
Claire Corey/
Althea Penza
, production managers
MoMA, Department of Advertising and Graphic Design, design
/The Museum of Modern Art, clients

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