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2014 Typography Annual
 :: Fiat
Featured in:
2014 Typography Annual
“To warn people about the risks of texting while driving, we developed the ‘Don’t Text and Drive’ typology for Fiat. Ads were created and a series of posters was placed at locations with a large circulation of people.” 18 x 25, 4-color, offset. Typeface: Gotham Black.
Tiago Valadão, art director
Paulo Henrique Gomes
/Marcelo Henriques, writers
Guilherme Jahara, executive creative director
Marcelo Reis, chief creative officer
Tiago Valadão/
Marcos Yamagata
, illustrators
Leo Burnett Tailor Made, ad agency
Fiat, client

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