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2014 Photography Annual
CATEGORY:
 :: The Cost of Health Care
The Cost of Health Care
Featured in:
2014 Photography Annual
“This image visualizes the cost of a surgical hip replacement. It was originally commissioned for a medical care initiative designed to help the medical industry visualize the total cost of care for every procedure, for every patient, in real time. This allows industry leaders to improve how they deliver care, reduce costs and improve patient outcomes.”
Amy Herold
, photographer/art director
Gregory Carlisle
, creative director
Rumor Advertising
, ad agency
University of Utah Health Care
, client

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