This is just a sample of thousands of award-winning images and videos from the CA Annuals. Subscribe to Premium Online content to see them all now!

Subscribe Now
 
2007 Design Annual
CATEGORY:
 :: Havaianas flip flop Environmental Graphics
Havaianas flip flop Environmental Graphics
Featured in:
2007 Design Annual
"To generate buzz for the U.S. launch of Havaianas flip-flops, building-sized murals were commissioned at multiple locations around New York City. Giant 3-D rubber thongs and corresponding white outlines were then placed over them to, quite literally, capture the spirit of the colorful Brazilian brand. Also, promotional limited-edition Havaianas, based on the mural art, were distributed to dealers prior to the summer season."
James Clunie/Chuck Tso, art directors
James Clunie, creative director
Bill Bruce/David Lubars, chief creative officers
Kustaa
/
McFaul
, illustrators
Bronwen Gilbert, producer
BBDO New York, ad agency
Havaianas, client

Expand Window to Enlarge Size of Image(s)