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2007 Design Annual
CATEGORY:
 :: Pepsi straw Environmental Graphics
Pepsi straw Environmental Graphics
Featured in:
2007 Design Annual
"The Pepsi stickers were designed to make everyday objects, such as bike racks, handrails and subway-car poles, look like straws. They were posted in crowded areas, where Pepsi drinkers congregate."
Cesar Finamori, art director
Bill Bruce/David Lubars, chief creative officers
Dulcidio Caldeira
, writer
Lesley Collins
, producer
BBDO New York, ad agency
Pepsi-Cola Company, client

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