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2007 Design Annual
CATEGORY:
 :: Chez Leveque posters
Chez Leveque posters
Featured in:
2007 Design Annual
"The objective was to rejuvenate the image of this restaurant-brasserie, a Montréal institution whose advertising has been known to play with the ecclesiastical meaning of its owner's name: Lévêque (a Bishop). The concept is a poster series of professional kitchen utensils redesigned with ecclesiastical icons on bright, flat-color background, wild-posted in tile format on downtown's numerous construction boards in the dead white of winter, combined with backlit out-of-home advertising." 24 x 36.
Maxime Jenniss
, art director
Stéphane Charier/Patrick Chaubet, creative directors
Élyse Noël de Tilly
, writer
Taxi Canada, ad agency
Patricia Lévêque
, client

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