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2007 Advertising Annual
 :: GEICO Caveman integrated campaign
GEICO Caveman integrated campaign
Featured in:
2007 Advertising Annual
"The caveman concept began with a simple directive from GEICO—let people know that is easy to use. The first round of spots, introduced in 2004, demonstrated this using a group of cavemen. After all, they are known for being historically dumb. However, as we soon learned, cavemen still exist. And they were not amused. This year, the cavemen continued their struggle for acceptance and respect. Their story evolved on TV. A movie trailer suggested they may be headed to the big screen. Viewers got a behind-the-scenes look into their daily lives on Cavemen showed up pre-Superbowl, at the Oscars and in a Maxim fashion spread. And, they'll finally get their fifteen minutes of fame this fall in a sitcom on ABC. They will continue their fight for justice. After all, cavemen are people too."
Joe Lawson, writer
Steve Bassett, creative director
Heidi Black
Nick Wurz
/Kevin Zimmerman, editors
Rainmaker Studios/The Whitehouse, editorial companies
PLAY, audio mixer
, director
Cindy VanDoor
, producer
Darbi Fretwell
/Brad Powell, broadcast producers
Valerie Battenfeld
, associate broadcast producer
CBS Studios
, production companies
The Martin Agency, ad agency
GEICO, client

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