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2007 Advertising Annual
CATEGORY:
 :: Volkswagen widget
Volkswagen widget
Featured in:
2007 Advertising Annual
"The city's expensive enough. So to go along with VW Rabbit campaign which focused on all the great features you get with the ultimate city car, the Rabbit, but at a price that leaves you money to still have fun—we created the ultimate city widget—Rabbit Widget. The VW Rabbit Widget displays free events in the major U.S. city of your choice. Download and stay up to date on what's cool and affordable in your city. From museum tours and gallery exhibitions, to concerts, recitals and readings, the Rabbit Widget will help you stretch your budget across a wide range of interesting activites. Event times, categories and descriptions are all displayed in this zippy app."
John Antoniello/Conor McCann, art directors
Tony Calcao/Rob Strasberg, creative directors
Andrew Keller, executive creative director
Alex Bogusky, chief creative officer
Domani Studios, designer/development partner
Matt Walsh, interaction director
Jeff Benjamin, interactive creative director
Scott Prindle, interactive technical director
Stafford Bosak
/
Cathy Lewis
, producers
Paul Sutton, senior producer
Winston Binch, executive agency producer
Crispin Porter + Bogusky, ad agency
Volkswagen, client

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