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2007 Photography Annual
 :: Untitled
Featured in:
2007 Photography Annual
"The photography makes up the key brand imagery for the new Australian Merino brand. Featured in trade advertising, posters, brochures, sales materials and key display visuals, it promotes Australian Merino to the fashion trade and communicates the importance of the woolen fiber, while elevating the brand away from sheep in fields and into the world of fashion and art. The headline: Australian Merino Wool. Natural. Surprising. Adventurous."
Gary Heery
, Gary Heery Photography, photographer
Chris Searle
, art director
Rachel Lounds
, art buyer
Publicis Mojo, ad agency
Australian Wool Innovation
, client

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