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2008 Advertising Annual
CATEGORY:
 :: Anti-racism TV commercials
Anti-racism TV commercials
Featured in:
2008 Advertising Annual
"Tan Hon Ming" 1:30
(An off-camera voice conducts a real-life, unrehearsed interview with a little Chinese schoolboy)
Tan Hong Ming: Her name is Ummi. Ummi Qazrina. I like her.
Interviewer (VO): Why do you like her?
Tan Hong Ming: She wears earrings, she ties a ponytail, she's pretty.
Interviewer (VO): What do you wish you could say to her?
Tan Hong Ming: Do you want to come on a date… to a romantic dinner?
Interviewer (VO): And does she know you like her?
Tan Hong Ming: No. I keep it a secret.
Interviewer (VO): Why?
Tan Hong Ming: I don't want the whole world to know.
Interviewer (VO): Why not?
Tan Hong Ming: Because everybody will laugh at me?
Interviewer (VO): Why should they laugh at you?
Tan Hong Ming (VO): She doesn't like me.
(Cut to little Malay girl)
Ummi Qazrina: My name is Ummi Qazrina.
Interviewer (VO): Who's your best friend?
Ummi Qazrina: Tan Hong Ming.
Interviewer (VO): Tan Hong Ming?
Ummi Qazrina: (nods)
Interviewer (VO): Do you like him?
Ummi Qazrina: (smiles, but does not answer)
Interviewer (VO): Do you have a boyfriend?
Ummi Qazrina: (nods)
Interviewer (VO): Who's your boyfriend?
Ummi Qazrina: Tan Hong Ming.
Super: Our children are color blind. Shouldn't we keep them that way?

"Dinosauer" :45
(Two boys, one Malay and one Chinese, are each other's best friend)
Interviewer (VO): How do you spell dinosaur?
Chinese Boy: D-I-N-O-S-A-R-U
Interviewer (VO): Dinosaru? OK, how do you spell dinosaur, Shahrom?
Malay Boy: D-I-N-O-S-O-R-E
Interviewer (VO): Dinosoreh? OK, who's your best friend, Shahrom?
Malay Boy: (points at his Chinese friend)
Interviewer ((VO): OK, if he's your best friend, what is his race?
Malay Boy: Race? What's race?
Chinese Boy: Race as in racecars?
Malay Boy: I forget what race is.
Super: Our children are color blind. Shouldn't we keep them that way?

"Marion" :30
(An Indian girl declares that a Chinese girl named Marion is her best friend)
Interviewer (VO): Who's your best friend?
Indian Girl: My best friend is Marion.
Chinese Girl: (smiles happily)
Interviewer (VO): What would you do if one of the boys bullied Marion?
Indian Girl: (makes karate moves) I would do this… and this… and this… and that… and this.
Super: Our children are color blind. Shouldn't we keep them that way?
Yasmin Ahmad/
Tan Yew Leong
, art directors
Yasmin Ahmad, writer/executive creative director/director
Low Soon Keong
, director of photography
Sheikh Munasar
, agency producer
Rosnah Kassim
, production company producer
Leo Burnett Kuala Lumpur, ad agency
Petronas
, client

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