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2008 Advertising Annual
CATEGORY:
 :: HBO "Airplane" TV commercial
HBO "Airplane" TV commercial
Featured in:
2008 Advertising Annual
("Airplane" Part 1)
A couple is crammed into an airplane bathroom having sex.

They finish, and straighten themselves up.

The woman walks out first and walks back toward her seat. The man walks out next and
sits down next to her. She puts her head on his shoulder.

FUZZ

("Airplane" Part 2)
The same scene. The same couple is crammed into an airplane bathroom having sex.

They finish, and straighten themselves up.

The woman walks out first and walks back toward her seat and sits down. The man walks
out, but this time he sits across the aisle from her. Seated next to him is his wife, she puts her head affectionately on his shoulder.

("Surprise" Part 1)
We see an apartment crammed with people waiting to throw a surprise party for someone. A lookout person by the window sees the birthday boy walking into the building.

Lookout: He's here! He's here!

Everyone ssshes each other. We cut to the man as he enters the building lobby. He opens his mail box.

Cut back to everyone in the apartment waiting. From inside the apartment we hear the man come up the stairs and his keys jingle on the other side of the door. Just then, the phone in the apartment rings, and just as the answering machine picks up, the man walks into his apartment.

Everyone: Surprise!

FUZZ

("Surprise" Part 2)
Same scene. We see an apartment crammed with people waiting to throw a surprise party for someone. A lookout person by the window sees the birthday boy walking into the building.

Lookout: He's here! He's here!

Everyone ssshes each other. We cut to the man as he enters the building lobby. He opens his mail box and this time he drops his mail. He bends down to pick it up.

Cut back to everyone in the apartment waiting.

The phone in the apartment rings, the answering machine picks up. But this time, because he's late, we hear someone leave a message.

On machine: Hey Dan this Al from work, we need to talk. I just saw the security camera footage and it's clearly you masturbating in the conference room. Come see me in the morning please.

Inside the apartment people hear the keys jingle. The door opens, the man walks in and everyone let's out a really weird, half-hearted "Surprise…"

("Couple" Part 1)
An older couple is sitting in their dinning room silently eating dinner.

Suddenly the man grabs his chest, drops his fork and grimaces in pain. His wife goes to him.
Woman: Harold? Harold?

She hurries to the phone and dials, we hear an operator pick up on the other line.

911 Operator: 911 Emergency.

Woman: Yes. My husband is having a heart attack.

911 Operator: What's your address ma'am?

Woman: 54 Maple Drive and hurry please.

911 Operator: We'll be right there right away.

She hangs up the phone and stares off.

FUZZ

("Couple" Part 2)
An older couple is sitting in their dinning room silently eating dinner.

Suddenly the man grabs his chest, drops his fork and grimaces in pain. His wife goes to him.

Woman: Harold? Harold?

She hurries to the phone and dials. Only this time, after picking up the phone, she pushes the button down on the receiver and we hear the dial tone cut off. She pretends to have a conversation with a non-existent person on the other end of the phone.

Woman: (pausing) Yes. My husband is having a heart attack…54 Maple Drive... and hurry, please.

She puts the phone down and stares off.
Matt Vescovo, art director
Colin Nissan, writer
Don Schneider, executive creative director
Bill Bruce/David Lubars, chief creative officers
John Mathieson, director of photography
Rick Russell, editor
Final Cut, editorial company
Thomas Newman, music composer
Groove Addicts, music company
Sam Mendes, director
Rachel Seitel, agency producer
Loren Parkins, agency music producer
RSA Films, production company
BBDO New York, ad agency
HBO, client

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