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2008 Advertising Annual
CATEGORY:
 :: E*Trade Baby TV commercials
E*Trade Baby TV commercials
Featured in:
2008 Advertising Annual
"Baby Trading" :30
(Open on a baby is sitting at a computer, speaking into a Web cam)
Baby: A lot of people are like, "Aren't you too young to invest in the markets?" You know, A, don't worry about it. You know I just look young. I mean you don't know how old I am, and B, I use E*Trade. So, check it. Click. I just bought stock, you just saw me buy stock. No big deal? I mean, you know, if I can do it, you can do it.
(Baby vomits)
Baby: Whoa.
(Cut to E*Trade end tag)
Anncr. (VO): It's so easy, there are a 1000 new accounts a day at E*Trade.

"Baby Banking" :30
(Open on a baby sitting at a computer, talking into a Web cam. A clown is in the background making balloon animals)
Baby: You know I'm not trying to micromanage…
(Balloon noise interrupts the baby)
Baby: …micromanage your finances, but I will tell you that my E*Trade savings account earns eight times the national average. So, you know, it's funny you know, me and the boys were talking about what to do with all this extra coin and I was like, "I'm renting a clown." And I did.
(Baby looks back at the clown)
Baby: Bobo here. And, uh, I really underestimated the creepiness.
(Cut to E*Trade end tag 1000 new accounts a day)
Anncr. (VO): It's so easy, there are 1000 new accounts a day at E*Trade.
Steve Krauss
, art director
Ari Halper
/Randy Krallman, writers
Jonathan Cranin
, associate creative director
Tor Myhren, chief creative officer
Lawrence Young, editor
Cosmo Street, editorial company
Amy Rosen
, music
Randy Krallman, director
Alison Horn
, producer
Bennett McCarroll
, executive producer
Smuggler, production company
Grey New York, ad agency
E*Trade
, client

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