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2008 Advertising Annual
CATEGORY:
 :: Crest Smile "Bulldozer" TV commercial
Crest Smile "Bulldozer" TV commercial
Featured in:
2008 Advertising Annual
"Bulldozer" :45
(Open on a man sitting on a very noisy bulldozer next to a children's playground. Some kids pull up on bikes)
Kid #1: Hey, what are you doing?
(The man shuts off the bulldozer and looks down. When he looks up again he has a large smile on his face)
Man: I'm knocking down the playground!
(The kids don't know quite how to respond. They hear bad news but they see a smile on the man's face)
Kid #1: Why?
(The man continues to smile)
Man: We're going to build a new power station!
(The kids look on confused)
Kid #2: What?
Man: A power station. They make all sorts of noise and smoke. It's exciting.
Kid #1: Can we play there?
Man: If you can get over the fence.
(The man fires up the bulldozer as everyone grins at each other in good spirits)
Super: You can say anything with a smile.
Logo: Crest. Healthy beautiful smiles for life.
Dan Lucey, art director
Nathan Frank, writer
Alison Gragnano/Kerry Keenan, creative directors
Gerry Graf, executive creative director
Ian MacKenzie, editor
MacKenzie Cutler, editorial company
Mark Healy, sound design
Harold Einstein, director
Tom Rossano, producer
Maura Hurley/Colin Pearsall, agency producers
Station Films, production company
Saatchi & Saatchi New York, ad agency
Crest, client

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