This is just a sample of thousands of award-winning images and videos from the CA Annuals. Subscribe to Premium Online content to see them all now!

Subscribe Now
2008 Advertising Annual
 :: Skittles Pinata TV commercial
Skittles Pinata TV commercial
Featured in:
2008 Advertising Annual
"Piñata" :45
(Open in a break room. A few people are having conversations and drinking coffee. Suddenly, the room falls quiet as one of their coworkers enters the room. The man entering looks like a piñata, his entire body, including his chocolate-colored brown suit, is made from small pieces of colored paper. He is wearing bandages, has one arm in a sling and limps using a crutch. Tension builds as he approaches another coworker)
Piñata Man: Is this what you were looking for? New Chocolate flavored Skittles?
(The Piñata Man drops a pack of Chocolate Mix Skittles on the table in front of the co-worker)
Co-worker: I'm really sorry.
(The Piñata Man gets more and more emotional as he speaks)
Pinata Man: What'd you think was going to happen Steven? Did you think you were going to hit me with that bat and little chocolaty candies would come pouring out?
Co-worker: (ashamed) Yes.
Piñata Man: I have to buy my Skittles downstairs, like everybody else.
(The Piñata Man begins to walk away. But, consumed with emotion, he turns around and yells to the room)
Piñata Man: (yelling) I'm just like everyone else!
(Cut to the Chocolate Mix Skittles end treatment)
Super: Chocolate the rainbow.
Super: Taste the rainbow.
Craig Allen, art director
Eric Kallman, writer
Ian Reichenthal/Scott Vitrone, group creative directors
Gerry Graf, executive creative director
Angus Kneale, Flame artist
Gavin Cutler/Ian MacKenzie, editors
Erik Laroi, assistant editor
MacKenzie Cutler, editorial company
Tom Kuntz, director
Tim Masick, colorist
Jo Arghiris/Scott Kaplan, producers
Nathy Aviram, agency producer
MJZ, production company
The Mill, visual effects company
TBWA\Chiat\Day New York, ad agency
Mars, Inc., client

Expand Window to Enlarge Size of Image(s)