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2008 Design Annual
CATEGORY:
 :: Love Freely valentine cards
Love Freely valentine cards
Featured in:
2008 Design Annual
"Each year, Little & Company sends a Valentine's Day greeting to clients, colleagues and friends. The goal is threefold: promote goodwill by designating a philanthropic recipient, communicate an unabashed love for design and engage the audience with an interaction element. 'Love Freely' is a collection of sentiments meant to be given freely and discreetly. The design's simplicity and blind-embossed messages add to the concept. Sentiments range from 'You're so worth it' to 'I love your tattoo.'" Fifteen accordion-fold cards, 3 3/4 x 2 1/2, perforated to separate easily in a self-contained envelope, 2-color.
April Mueller, designer
Alison Illies
, creative director
Joe Cecere, chief creative officer
Gene Valek
, writer
Kris McCoy
, project director
Little & Company, design firm/client

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