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2008 Design Annual
CATEGORY:
 :: Brooklyn Animal Resource Coalition out-of-home
Brooklyn Animal Resource Coalition out-of-home
Featured in:
2008 Design Annual
"Problem: Not enough traffic and adoptions at BARC Shelter. Solution: Targeting active, outdoorsy people in their natural habitat in a way that makes them want a dog, then actually adopt. Function: Stick-tags, Frisbees and tennis balls were scattered all over the local park over two weekends with the message: Need a dog to go with this stick/Frisbee/ball? as well as the shelter's information. The park-goers interacted, played with and took home the leave-behinds."
Melinda Ward
, art director
Bill Bruce/David Lubars, chief creative officers
Avital Pinchevsky
, writer
Cecilia Marshall, producer
BBDO New York, ad agency
Brooklyn Animal Resource Coalition
, client

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