"A Town called Today" 1:30
"The goal was to position Winterthur as the insurance company that understands consumers' concerns about their future and to set the stage for a series of new do-it-yourself insurance and pension products. So we created a timeless fable about the citizens of a town called Today and how, with a little planning, they overcame their fear of tomorrow. Twenty to 30 year old consumers were the main target—a group that is resistant to traditional insurance messages."