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2006 Design Annual
CATEGORY:
 :: Velvet Rope fragance box
Velvet Rope fragance box
Featured in:
2006 Design Annual
"The scent, a dry vanilla martini, evokes an exclusive nightlife experience. The package communicates through oversized marquee lettering and materials inspired by a velvet rope barrier. Kitschy foil stamping on a flocked substrate is reinvented in this upscale application. The cigarette box proportion derives from the tobacco base note of the fragrance itself. For maximum shelf impact, two or four boxes can be rotated to reveal the intriguing wraparound type treatment as shown."
Matthew Fadness, designer
Gary McNatton, creative director
Lisa Wilson, strategy
Bob Antonacci
, Packaging Spectrum, fabricator
Through Smoke Creative, design firm
Apothia Los Angeles/
Ron Robinson Inc.
, clients

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