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2006 Design Annual
 :: Sweets taffy boxes
Sweets taffy boxes
Featured in:
2006 Design Annual
"Sweet's was vying to break into the high-end gift candy arena with their world-famous taffy. A goal that could only be reached if the package mirrored the delicacy within. So we worked toward a package so sweet you could lick it (not that we'd ever do that). The crowds went wild. Since this line's inception, Sweet's has seen an incredible surge of interest from high-end boutiques and national retail chains alike."
Cameron Jefferies
/Peder Singleton, designers
Ryan Goodwin, creative director
Utah Paperbox
, fabricator
Struck Design, design firm
Sweet's Candy
, client

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