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2006 Design Annual
CATEGORY:
 :: Wolfgang Puck integrated brand campaign
Wolfgang Puck integrated brand campaign
Featured in:
2006 Design Annual
"Wolfgang Puck, the inventor of the California pizza, is an icon in the world of United States celebrity chefs. The rapid growth of his brand led to a multitude of business and license agreements with an inconsistent look and feel. Informed by the brand idea of 'Imagine,' we developed a unique system defined by a window into the world of Wolfgang. The new look unifies corporate applications, catering division, restaurants, as well as all license agreements."
Anastasia Laksmi, senior designer
JJ Ha, design director
Nicolas Aparicio, executive creative director
Landor Associates, design firm
Wolfgang Puck
, client

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