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2006 Design Annual
CATEGORY:
 :: Terres De Portneuf integrated brand campaign
Terres De Portneuf integrated brand campaign
Featured in:
2006 Design Annual
"In 1996, Saputo acquired Fromagerie Caron (a fine cheese importer) and Fromagerie Cayer (a local fine cheese maker). Since the 35-40 products came from two different brands with no visual reference between them, we decided to merge the two companies and rebrand their entire product lines into one strong brand. This is how Alexis de Portneuf was born. Each package has an illustration that was inspired either by the cheese itself or its origin."
Marie-Élaine Benoît/Laurence Pasteels/Nicolas St-Cyr, art directors
Dave Roberts, designer
George Giampuranis/Hélène Godin, creative directors
Mariève Blanchette-Guertin
/
Jonathan Rosman
, writers
Raoul Manuel Schnell
/
Martin Vigneault
, photographers
Gérard DuBois/
Jo Tyler
, illustrators
Louis-Philippe Tremblay, programmer
Marie-Pierre Lemieux/
Peter Pigeon
, producers
Graphiques M&H, production company
Diesel, ad agency
Saputo Cheese GP.
, client

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