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2006 Design Annual
CATEGORY:
 :: GEE integrated brand campaign
GEE integrated brand campaign
Featured in:
2006 Design Annual
"The perception in the beauty/spa industry is that fast equals cheap. We solved the brand identity challenges by combining an elegant visual palette with a wry, attitude-charged copy style. The materials (such as letterhead, gift bags, boxes and business card-holders) had to fulfill multiple purposes as well, in order to stretch the limited-production budgets and also had to be flexible to withstand the ever-changing world of fashion. Blink, and you may miss it."
Lisa Greenberg, art director
Chris Duchaine/Celene Gee/Lisa Greenberg, graphic designers
Michelle Lloyd
/
Christine Ralphs
, design
Alan Gee, creative director
Trevor Schoenfeld, writer/strategy
Gabor Jurina/
Arash Molinari
, photographers
Sharon Gittens
, studio artist
Nicole Milette
, interface designer
Stan Nikipierowicz
, programmer
Gord Cathmoir
, production manager
GJP Advertising & Design, ad agency
Gee Beauty, client

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