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2006 Advertising Annual
 :: Gap integrated campaign
Gap integrated campaign
Featured in:
2006 Advertising Annual
"In 2005, when GAP set out to redesign their stores nationwide, they asked us to help spread the word that a whole new GAP was coming. Complete with local outdoor, an online viral striptease, a book of change and TV by Spike Jonze, 'Change' gave GAP a theme for their renovation, but it also gave people a new way to think about the GAP brand. After all, GAP changed the way this country dresses. And change (even if it's just a new shirt) is always a good thing."
Tiffany Kosel/Kat Morris/
Nick Munoz
/John Parker/Pres Rodriguez/Geordie Stephens, art directors
Maureen Bongiovanni
/Evan Fry/Mike Howard/Aramis Israel/Scott Linnen/Franklin Tipton, writers
Andrew Keller/Rob Reilly, creative directors
Alex Bogusky, executive creative director
Buck, graphic designer
Mark Laita/
Cheryl Ungar
, photographers
Harris Savides, director of photography
Rahul Panchal, interactive designer
Jeff Benjamin, interactive creative director
Fuel Industries, programmer/development partner
Method Studios, computer generated imagery
Jason Leiva
/Thomas Slatky, retouchers
Eric Zumbrunnen, editor
Pete D’Andrea
Peter O’Donovan
, assistant editors
Final Cut, editorial company
Stimmung, music company
Mitt Out Sound, sound designer
Lime Studios, audio mixer
Spike Jonze, director
Brian Robinson, visual effects artist
Tiffany Lynch
, visual effects assistant
Mary O’Gara
, Telecine and visual effects director
Stefan Sonnenfeld, Telecine colorist
Casey Storm
, stylist
Darrin Prescott
, stunt coordinator
Brian McMillen/Julieana Stechschulte, print producers
Jessica Hoffman, art producer
Floyd Albee
, production designer
Vincent Landay, producer
Bill Meadows, agency music producer
David Rolfe/Paul Sutton, interactive producers
Saima Awan/
Neysa Horsburgh
Missy Papageorge
, executive producers
David Rolfe/Rupert Samuel, executive agency producers
MJZ, production company
Company 3, visual effects company/post production company
Crispin Porter + Bogusky, ad agency
GAP, client

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