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2005 Design Annual
CATEGORY:
 :: Chien De Garde wine bottle
Chien De Garde wine bottle
Featured in:
2005 Design Annual
"Created for Armit Wines as an antidote to old world wine label language that typically shows restrained typography and illustrations of the region. For their house Bordeaux, Williams Murray Hamm took a gritty image of a dog typically found guarding at vineyards. The 360? label plays to the round structure and creates the effect of the dog chasing its tail."
Clare Sheffield, designer/typographer
Garrick Hamm, creative director
Elliott Erwitt
, photographer
Williams Murray Hamm, design firm
Armit Wines, client

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