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2005 Design Annual
CATEGORY:
 :: Pedigree book
Pedigree book
Featured in:
2005 Design Annual
"This book was distributed to every Pedigree employee on Dog Day (the launch of the company's new dog-centric initiatives). Featuring a real dog collar and DOGMA dog tag, it clearly outlined their philosophy and helped them make the move from being just a dog food company to being a dog loving company." 36 pages, 5 1/4 x 7 1/2, perfect-bound, inserted into a board cover and held with a black dog collar and a silver bone-shaped dog-tag.
Margaret Keene/Jennifer Muranaka-Chaney, art directors
Jennifer Muranaka-Chaney, designer
Eric Grunbaum/Duncan Milner, creative directors
Lee Clow, chief creative officer
Chris Adams/
Alasdair Graham
/
Frazer Jelleyman
, writers
Josh Withers, Arthaus, photographer
Riki Komachi
, studio artist
Tina Dahl/Sara Sulaimani, producers
TBWA\Chiat\Day, ad agency
Pedigree Masterfoods USA, client

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